[Timothy Strawkas]

Yes the consumer pays for it in the end. Being high profile and in front is A return on investment. Same as any other commerce. Wallmart,lowes, local stores sponsor things to get A return. If they showed up in A pinto and ran top5 in A race wearing dirty ol cloths, you would think twice. If they  won it would be A different story. But making an impression is also just as good as winning…..

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